Tag: brand activation, digital, experience, online
Brewdog announces online bar experience to encourage social distancing
The independent brewer, Brewdog will launch an online bar session tomorrow (Friday) at 6pm. The online session will include beer tastings with experts, homebrewing...
The real reason consumers change brands
Natalie Betts, Director at Relish Agency, shares how trial and sample of a product can encourage consumers to change the brands they habitually buy from. There are a...
Passengers enchanted by craft gin tasting experience at London airport
Handmade, small-batch Mermaid Gin, produced by the Isle of Wight Distillery, has been proving highly popular among passengers at Gatwick Airport thanks to the presence...
Logic brings ‘steamtown’ to UK festivals
Experiential agency TRO has been working with Japan Tobacco International UK (JTI UK) to design and build “Logic Steamtown” – an interactive consumer installation...
SEA LIFE launches global roll out of interactive aquarium experience
SEA LIFE, has launched an immersive visitor experience globally. The campaign created by global brand experience agency Sense, launched in Brighton and London and will...
Booking.com announces the recreated Men in Black™: International Headquarters in London
Just in time for the release of Men in Black™: International, due in cinemas worldwide from 14 June, Booking.com has teamed up with Sony Pictures to present an...
How to capitalise on the festival experience
Ben Bestford, Director at BAM Agency Ltd shares his thoughts on the benefits of brands targeting young people throughout their festival experience. For the youth of...
Island Records promotes new Giggs album with AR street art
A new augmented reality wall mural has been unveiled in Shoreditch, London to promote the launch of BIG BAD…, the new album from British rap artist, Giggs. By...
Toyota enables customers to ‘see inside’ car with hybrid AR experience
Brandwidth, the digital agency which specialises in providing practical innovation, has announced the launch of a new augmented reality experience for Toyota GB, which...
IPM to host sessions at the Event Production Show 2019
The IPM is an Association Partner of the Event Production Show and sole sponsor of the Brand Experience Theatre – a unique presentation and networking space...
