Mermaid gin

Passengers enchanted by craft gin tasting experience at London airport

Handmade, small-batch Mermaid Gin, produced by the Isle of Wight Distillery, has been proving highly popular among passengers at Gatwick Airport thanks to the presence of a pop-up tasting experience run by Blackjack Promotions.

Throughout August, Blackjack’s Mermaid Gin brand ambassadors have been spreading the word about the craft spirit to Gatwick passengers, explaining how it’s made using 10 botanicals sourced for quality and carefully blended to create the gin’s smooth, fresh flavour. These include elderflower and rock samphire foraged locally on the Isle of Wight, with the latter giving the gin its unique essence of the island’s coastlineand a tag line ‘Hint of Sea Air’. Passengers have also been able to sample Mermaid Gin’s invigorating flavour for themselves.

Malcolm McClellan, Sales Director at the Isle of Wight Distillery, said: “Working with Blackjack on our Gatwick promotion has been an outrageous success. Due to our exceptionally busy sales team, we needed outside help to make the most of our Gatwick opportunity, which helps take our product across the globe. Blackjack has been the perfect extension to our team. Its staff are highly professional and presentable, and thoroughly understand the Mermaid Gin brand.”

The Gatwick campaign is going so well that it has been extended until the end of September, while Blackjack has also been asked to run a number of out-of-airport Mermaid Gin activations and events.

Malcolm further explains: “The Blackjack team has been incredibly supportive. They visited our distillery to get under the skin of Mermaid Gin and this has shown in their superb presentation of our product. They have also been incredibly flexible, putting together exceptional promotional teams at relatively short notice. It’s like having a team we can switch on and off when required, which has enabled us to react to new opportunities quickly and effectively, driving invaluable sales and awareness of our product.”

Vicki Folly, Senior Liquor Account Manager at Blackjack Promotions, said: “We pride ourselves on the professionalism and performance of our teams and understand the importance of immersing them in any brand they represent so that they are able to present it in the best possible way. Mermaid Gin is an incredible product and we’re delighted to be working with the Isle of Wight Distillery to spread the word, and look forward to representing the brand more in the future.”