Tag: education, education & training, Effectiveness Week, experiential, industry news, Institute of Promotional Marketing, IPM, IPM Experiential Council, marketing effectiveness, training
IPM Experiential Effectiveness event
How to measure and improve the effectiveness of experiential marketing was the focus of an event run by the IPM Experiential Council as part of the IPM’s contribution...
Achieving effectiveness
Oct 27, 2016
With Effectiveness Week 2016 starting on Monday, 31st October, Alan Lewis of PHL explores what goes into creating an effective promotion Effectiveness is described as...