Tag: CPG, data, discount supermarkets, discounters, FMCG, industry news, IRI, packaged goods, price promotions, research, retail, retailer loyalty, shopper, shopper marketing, supermarket, supermarkets
Price promotions out of favour as £3.7bn in discounts vanish from shops
Tim Eales of IRI looks at the implications of the massive fall in the number of price promotions in retailers Increasing pressure on UK retailers to be more...
Aldi brings back Kevin the Carrot and links with Teenage Cancer Trust
Discount supermarket Aldi has brought back the star of last year’s Christmas advertising campaign, Kevin the Carrot, and given him a love interest Katie, with proceeds...
