This September, Birds Eye is opening a colour-packed and interactive children-only restaurant with a difference in Holborn.

Many parents identify their children as picky eaters – which can make it a real struggle to get them to eat the daily recommended amount of fruit and veg. But often it is just that the children dislike the way something is cooked, and they will actually enjoy the same ingredient when it is served in a new or different way – or environment.

The ‘First Plates’ Restaurant will test this theory by serving up an array of vegetable-based dishes in a new, bright and child-friendly way to encourage them to eat more of their greens, oranges and yellows. There will also be a guest appearance from Dr Elizabeth Kilbey, star of Channel 4’s The Secret Life of 4, 5 and 6 Year Olds, who will be providing hints and tips on how to navigate picky eaters and get the whole family tucking into a more colourful plate.

Open for children aged 4-7, attendees will also be treated to a series of entertainment including a balloon artist who will create a colourful balloon vegetable for each child as well as an interactive play zone featuring a Birds Eye Garden Pea Ball Pit and more.

The restaurant has been launched in celebration of Birds Eye’s new TV ad campaign, ‘Eat in Full Colour’, which encourages Brits to add more colour, and therefore goodness, to their plates.

Tickets to the Birds Eye ‘First Plates’ Restaurant are free and can be booked here and secure your tickets

Location: Icetank, 5-7 Grape St, Holborn, London, WC2H 8DW

Date: Saturday 21st September

Time: 2.30pm until 4.30pm