Krispy Kreme unveils ‘doughnut playground’ pop-up


It’s what’s on the inside that counts, and that’s certainly true with the opening of Krispy Kreme’s indulgent doughnut playground this March.

The two-day experience, created by brand communications agency, DeVries Global, is located in the heart of Leicester Square. Guests will discover a doughnut-themed space filled with intriguing surprises, including the new Krispy Kreme Original Filled doughnuts. The pop-up will be open to the public on 8th and 9th March.

Doughnut aficionados will be able to step inside to discover the walls dripping with chocolate and caramel, suitably sweet photo moments and more. There will also be a secret ‘lucky dip’ porthole delivering delicious new Original Filled doughnuts to guests, oozing with five new tempting flavours: chocolate hazelnut spread, salted caramel and three limited edition flavours that will be completely exclusive to the event – (and those will be kept under wraps until the doors open).