Tag: awards, channel marketing, digital promotions, employee benefits, employee communications, employee engagement, event marketing, experiential, free promotion, industry awards, industry news, Institute of Promotional Marketing, interactive promotion, IPM, IPM Awards, licensed promotion, motivation, on-pack promotion, prize promotion, promotional marketing industry, promotional mechanics, sales promotion, staff motivation, staffing
IPM Awards entry closes in three weeks
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand owners who want to...
IPM Awards 2017 deadline just six weeks’ away!
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in just 40 days’ time – and agencies and brand owners who want to enter their...
IPM Awards 2017 entry now open!
The Institute of Promotional Marketing has officially launched the call for entries for its 2017 awards programme with the publication on its website of the IPM Awards...
UK wins 11 IMC European Awards
This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25...
HighCo MRM, Mando win at COGS
HighCo MRM has won the IPM COGS Awards 2016 Grand Prix, for delivering the handling and fulfillment element of the 2015 Sports Relief Campaign on behalf of charity Comic...
IPM COGS Awards tickets selling fast
Tickets for the IPM COGS Awards 2016 celebratory lunch, being held at the prestigious St Pancras Renaissance Hotel at London’s St Pancras station on September 23rd,...
IPM COGS Awards 2016 nominations
The Institute of Promotional Marketing (IPM) has revealed the companies which have made it to the shortlist of its prestigious annual awards program for the best...
Telefónica, Leo Burnett/Arc, Space win big
Telefónica, Leo Burnett/Arc and Space were crowned the big winners at The IPM Awards 2016, taking home the trophies for Brand Owner of the Year, Agency of the Year and...
IPM Awards 2016 closing soon!
The entry deadline for the Institute of Promotional Marketing Awards 2016 is in just 10 days time, and agencies and brand owners who want to enter their promotional...
Price vs. promotion: how to add value and keep credibility
Dec 14, 2016
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...