Tag: alcohol, Amstel, celebrity endorsement, cycling, event marketing, experiential, Heineken, partnership, partnership marketing, partnerships, pop-ups, Prudential, sampling, shopper, shopper marketing, social media, sponsorship, sports, sports sponsorship
Mark Cavendish turns publican for Amstel Cold Tub Pub for Prudential RideLondon 2017
To celebrate Prudential RideLondon 2017, taking place today and tomorrow, Amstel has enlisted the help of cycling superstar and Olympian Mark Cavendish to open the...
