Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, offering consumers the chance to win one of three Caribbean holidays, with tickets to the Trinidad Carnival, or one of three European holidays, with tickets to the Rotterdam Carnival.
The limited-edition packs went on sale at the start of July and will be available until the end of September.
Each holiday prize includes two economy flights from the UK, accommodation in a four star hotel, transfers and spending money. There are also other prizes including official Supermalt t-shirts.
To enter, consumers have to enter 20 separate codes found on the inside of bottle caps onto the Supermalt website. They will then get a special Supermalt bottle opener and a chance to win the prizes.
Neil Lunn, trade marketing manager at Supermalt, said: “The celebrations, music and general festival themes resonate with our iconic brand and the launch of the on-pack promotion and wider site activation will help to drive this opportunity for operators. We have run summer promotions and competitions for a number of years, seeing a significant uptake particularly with the on-going ‘Live-up’ campaign. This year’s promotion is our biggest and best yet, as we are giving away some incredible prizes.”
Supermalt is non-alcoholic and caffeine free. The brand is owned by Danish drinks company Royal Unibrew, Scandinavia’s largest beverage exporter which has been specialising in the malt drink category for more than 140 years. Supermalt UK Ltd, Royal Unibrew’s UK subsidiary, markets and distributes the brand in the UK. Supermalt is extremely popular with the London Caribbean community.