Square Enix, publisher of the Tomb Raider game series, has appointed entertainment marketing specialist agency Brand & Deliver to secure UK brand partnerships for its upcoming title, Shadow of the Tomb Raider.
Following the success of the 2013 Tomb Raider reboot and 2015’s Rise of the Tomb Raider, Shadow of The Tomb Raider will bring Lara Croft’s origin story to a conclusion. The multi-award winning Tomb Raider franchise has sold over 63 million copies worldwide.
B&D has been tasked with using its data-driven approach to source and activate commercial partners for Shadow of the Tomb Raider. It will use its expertise in entertainment partnerships to drive awareness and revenue for the title. Brand & Deliver will also work to secure UK partnerships on other major Square Enix titles over the next 12 months.
Ros Carmoody, Partnerships Director at Brand & Deliver, says: “Lara Croft is one of the most iconic characters in gaming. We’re thrilled to be supporting the final chapter of Lara Croft’s origin story in Shadow of the Tomb Raider, and to be working with such a well-loved franchise. We’re looking forward to producing some really exciting campaigns.”
Elizabeth Blackman, Head of UK Marketing at Square Enix, adds, “We’re excited to bring to fans Lara Croft’s defining moment, and we’re working with Brand & Deliver to help secure partners that will make this release the biggest one yet.”
Brand & Deliver is a full service creative marketing agency delivering experiential, digital, film, design, partnerships/promotions and marketing to a range of organisations from blue chips to start ups. Brand & Deliver is employed by a number of leading technology and entertainment companies to handle promotional partnerships, B2C and B2B event activation, branding and product marketing. Current clients include AMD, Rovio Global, Warner Brothers, LG, Sony Pictures and Three.
Square Enix Ltd. develops, publishes, distributes and licenses Square Enix, Eidos and Taito branded entertainment content in Europe and other PAL territories as part of the Square Enix group of companies. The Square Enix group of companies portfolio of intellectual property includes Final Fantasy, Dragon Quest, Tomb Raider, and Space Invaders.