Mars Chocolate UK has announced the return of its Sweet Sundays promotion for the sixth year running. Consumers who buy a range of Mars bitesize products will be able to claim free cinema tickets. Mars says it is its biggest bitesize activation in 2017.
In order to claim their free cinema ticket, consumers need to buy two promotional ‘More To Share’ pouches or blocks or five promotional Standard pouches, and visit www.sweetsundays.co.uk to register the codes and select their preferred cinema chain. Promotional codes must be registered between 00:01 on July 13th, 2017 and 23:59 on October 19th, 2017.
Sweet Sundays follows this year’s successful Sweet Nights In promotion which offered consumers money off the latest in-home entertainment through Google Play (see Mars UK partners Google Play for Sweet Nights In).
Brands in the latest Sweet Sundays promotion include Maltesers, M&M’s, Galaxy and Milky Way. For the first time in 2017, the promotion will also include Bars to Bites pouches, M&M’s Crispy and Chocolate More To Share pouches, and Galaxy and Maltesers Large and More To Share blocks.
Bep Dhaliwal, Trade Communications Manager at Mars Chocolate UK, says: “Bitesize is the fastest growing Chocolate segment and Sweet Sundays is a proven category growth opportunity, offering high value to shoppers by overcoming barriers to their favourite out-of-home activity. Going to the cinema remains the UK’s number one activity to do outside of the home, with the highest admissions at the weekend, and our Sweet Sundays promotion provides consumers with even more opportunities to get free cinema tickets.”
Sweet Sundays will benefit hugely from Mars’ media investment across major participating brands including Maltesers and M&M’s ensuring they are front of mind for consumers when they are in-store. Retailers are also being offered new PoS materials to support in-store activation and help boost sales.