Tag: character licensing, experiential, festivals, film, film partnership, film partnerships, films, food festivals, Hasbro, iD, marketing to children, marketing to families, My Little Pony, photo activation, photo booths, roadshow, roadshows, shopping centres, toys, TV
My Little Pony Friendship Tour returns to UK
The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro’s iconic girls’s toy brand, My Little Pony, returns to the UK this summer...
Lipton Ice Tea summer experiential campaign
Lipton, the UK’s No.1 Ice Tea brand, is visiting city centres nationwide for a 23-day roadshow, as part of its ‘Let’s Go’ summer campaign. Urban spaces are being...
PLAY-DOH Imagination Tour starts in the UK
Hasbro’s PLAY-DOH brand is visiting cities across the UK this summer with its Imagination Tour roadshow, encouraging families to have fun and be creative with...
Co-op Unpredictable Summer Menu
Co-op is running a campaign embracing the unpredictability of the British summer and helping customers do the same. The retailer is asking Facebook fans to help...
Telefónica, Leo Burnett/Arc, Space win big
Telefónica, Leo Burnett/Arc and Space were crowned the big winners at The IPM Awards 2016, taking home the trophies for Brand Owner of the Year, Agency of the Year and...
