Category: shopper

Coca-Cola is offering a two-hour visit from the Coca-Cola truck to consumers’ home towns plus a £5,000 Christmas hamper as a prize in its 2015 “Holidays are Coming” marketing campaign.

Coca-Cola Xmas truck tour returns

Coca-Cola Enterprises (CCE) is offering consumers the chance to win a two-hour visit from the Coca-Cola truck to their home town, plus a £5,000 Christmas hamper to mark...

Bisto samples new range as part of major marketing push

Bisto London sampling

Bisto has been sampling its new Simply Casserole concentrated paste range at key London stations, as part of a massive marketing campaign for a range of new products...

Kru appoints Lauralee Watson as Talent Director

Kru names Watson as Talent Director

Kru Talent has appointed Lauralee Watson, formerly of BD Network, as its new Talent Director, as part of its expansion strategy. Watson has more than 10 years’ event...

Carlsberg has launched a limited edition ‘Beer’d Beauty’ range with profits going to the Movember Foundation.

Carlsberg male toiletries back Movember

Carlsberg has launched a limited edition ‘Beer’d Beauty’ range with profits going to the Movember Foundation. To celebrate the launch the Beer’d Beauty series...

Muller Wiseman Dairies are helping Movember with a MOOvember promotion

Müller Wiseman launches ‘MOOvember’

Müller Wiseman Dairies is teaming up with the Movember Foundation this November to launch a new on-pack promotion, MOOvember, across 500ml cartons and 1 pint bottles of...

Ferrero House of Bueno fashion promotion

‘House of Bueno’ from Ferrero

Confectionery company Ferrero is launching a new campaign for its Bueno chocolate bar which continues the brand’s fashion-themed promotions. Consumers have the chance...

Foster's flying van marks launch of Foster's Helluva Tour

Flying van launches Foster’s Helluva Tour

Foster’s has marked the launch of its Foster’s Helluva Tour TV series with a PR stunt featuring a Bedford Rascal camper van being lifted 2,000 feet over the...

Strongbow Halloween 2015 Night of the Zombies

Strongbow: Zombie or Survivor?

Strongbow is launching a “Night of The Zombies” on-trade promotion, offering consumers the chance to win Zombie experiences and Smart TV and Zombie movie packages....

Heinz 'Heartwarming Heroes'

Heinz ‘Heartwarming Heroes’ campaign

Heinz has launched a new £5m ‘Heartwarming Heroes’ campaign with both a consumer-facing element and a competition for pubs, restaurants and other food outlets. Pubs...

Percol Coffee Co has launched a “Cool Beans” campaign with nationwide sampling and competitions

Percol Coffee #CoolBeans roadtrip

[espro-slider id=110] Percol Coffee Co, the British company which claims to have launched the first Fairtrade certified ground coffee, has introduced a national “Cool...