McDonald’s UK has launched a new campaign that encourages the British public to film themselves singing Wizzard’s ‘I Wish It Could Be Christmas Every Day’ for the chance to appear in the fast food giant’s TV advertising over Christmas.
The campaign, which is part of McDonald’s brand platform ‘Good Times’, is centred around a new ad that explores the journey to Christmas and the role that McDonald’s plays during these memorable trips.
Created in partnership with Leo Burnett London, OMD UK and Razorfish, ‘The Journey to Christmas’ 60 second TV campaign features a young family making a long car journey just before Christmas Day, joyfully singing together the well-known Christmas classic by Wizzard, ‘I wish it could be Christmas everyday’. They break up the trip with a visit to McDonald’s.
The call to action at the end of the advert encourages the people of Britain to film themselves singing this same song while on their own Christmas journeys and uploading their videos to a brand new festive themed hub on www.mcdonalds.co.uk.
Each video entry will be in with a chance of starring in McDonal’ds special 90 second Christmas day ad, played inthe ad break of the most watched programme – Coronation Street. The ad will give insight into those ‘Good Times’ created on Christmas journeys, showcasing people from all across the country singing along to a festive classic.
The ‘Journey to Christmas’ campaign will be supported in a number of different ways, including a paid partnership with Heart FM, a fun ‘cab-i-oke’ experience touring cities across the UK and a McDonald’s restaurant in Southampton being transformed into a Winter Wonderland.
Steve Hill, Head of Marketing at McDonald’s UK, says: “We’re really excited to be doing something different this year. Whilst we want to highlight the role that McDonald’s can play during the festive period, we also want to encourage a little bit of fun. Combining a well-known song like Wizzard’s ‘I wish it could be Christmas everyday’ with the traditional festive journey, we’re creating the perfect environment for people up and down the country to enjoy themselves and get the chance to feature in our Christmas day advert.”