Category: Partnership Marketing
Coca-Cola Christmas truck tour visits Twitter
Coca-Cola’s iconic Coca-Cola Christmas truck tour kicks off this year on November 17th 2016, with visits planned for 44 stops locations across the UK in the run up to...
Haagen-Dazs Wimbledon partnership
Häagen-Dazs has been named the Official Ice Cream of The Wimbledon Championships after signing a five-year deal with the Lawn Tennis Association, the tournament’s...
Britvic Waterloo drive for Robinson’s
Britvic has collaborated with M/Six and Kinetic, global leader in planning and buying out-of-home (OOH) media, for a Robinson’s campaign to transform the area around...
WKD Blush partners Binky Felstead
SHS Drinks has launched a new partnership marketing campaign for its WKD Blush Ready-To-Drink alcoholic beverage, featuring a 10-week digital and social media campaign...
Domino’s, LADbible partner for Euro 2016
Domino’s and The LADbible have signed a content partnership aimed at taking the pizza brand into the living rooms of football fans across the nation, recording their...
GWR targets festivalgoers
Great Western Railway (GWR) has partnered with NME to celebrate the start of this year’s festival season with the curation of Spotify playlists, guides and...
PizzaExpress, wuaki.tv launch Film Club
PizzaExpress is launching a brand new campaign called PizzaExpress Film Club, an on-pack led promotion running on one million pizza boxes exclusively in Sainsbury’s,...
Pitching is like a bowl of Chilli
Well if “Life is a box of chocolates” as Forest Gump said, then it’s amazing how similar pitching for new business resembles making a bowl of chilli!...
Telegraph links with Kia for Euro 2016
Euro 2016 sponsor Kia and The Telegraph have linked up for a consumer-facing campaign designed to create buzz in the build-up to and then throughout the tournament,...
Can programmatic make the perfect partnership?
Apr 05, 2017
Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes...