Category: Partnership Marketing
Yakult celebrates ‘The Science of You’ with new on-pack promotion
May 14, 2018
Yakult is giving customers the chance to enjoy a range of activities that are rewarding for both body and mind, in a on-pack promotional campaign created to celebrate...
Budweiser to give away 8m light up cups as part of 2018 FIFA World Cup Campaign
May 11, 2018
Budweiser will be giving away eight million Red Light Cups – noise activated cups which light up as fans celebrate – in more than 50 countries, as part of its...
Westons launches jazz promotion as part of £3.5m marketing investment
May 08, 2018
Westons Cider is ramping up investment behind its exclusively off-trade brand, Henry Westons, with a planned marketing spend of £3.5m over the next three years,...
Coca-Cola kicks off 2018 FIFA World Cup activity with on-pack promo
May 03, 2018
Coca-Cola European Partners (CCEP) has linked up with video game publisher EA and its market leading football game FIFA 18, for a massive on-pack promotion celebrating...
Asahi Super Dry uses partnerships, immersive experiences in summer campaign
May 03, 2018
Asahi Super Dry, the Super Premium Japanese beer, has launched a significant outdoor and online advertising campaign, as well as embarking on a series of partnerships...
Cadbury and Merlin reunite for on-pack free ticket promotion
Apr 30, 2018
Cadbury and Merlin Entertainments’ partnership, offering consumers free tickets for memorable days out during summer, is set to continue for a third year running....
Cadbury gives consumers chance to play football with Premier League stars
Apr 27, 2018
Cadbury is launching a new promotion, as part of its successful partnership with the Premier League, which offers consumers the chance to compete in a 5-a-side football...
Lambrini launches limited-edition spring bottle in collaboration with Fake Bake
Apr 26, 2018
Lambrini, the best-selling perry brand, has teamed up with self-tan specialist, Fake Bake, for a Spring on-pack promotion offering the chance to win Fake Bake products ,...
Friels First Press Vintage cider runs Record Store Day promos
Mar 08, 2018
Friels First Press Vintage Cider, which is sponsoring Record Store Day UK on Saturday 21st April 2018, is launching a range of activity including an on-pack promotion,...
Carling makes a difference with ‘Made Local’ initiative
Feb 21, 2018
Carling has revealed the five community projects which have received support through its ‘Made Local’ initiative. These include an outdoor gym in Tonypandy, Wales, a...