Category: News

Shell’s Make the Future Festival is the largest branded festival of 2016 according to global creative agency, Imagination, which created it for Shell.

Shell runs 2016’s largest branded UK festival

Shell’s Make the Future Festival, taking place from June 30th to July 3rd on a site the size of four football pitches in London’s Olympic Park, is set to be the...

Coming up with a great concept is vital to the effectiveness of an experiential campaign. Hayley James, Account Director at integrated agency Sense, sets out three key principles to follow.

How to judge an experiential idea

Coming up with a great concept is vital to the effectiveness of an experiential campaign. Hayley James, Account Director at integrated agency Sense, sets out three key...

TV channel TLC is using an emoji language on and off air to communicate with viewers in a new “OMG with heart” campaign created by promotional agency tpf.

TLC TV channel emoji campaign

TV channel TLC is using an emoji language on and off air to communicate with its viewers, as part of a new “OMG with heart” campaign created by award winning...

Häagen-Dazs has been named the Official Ice Cream of The Wimbledon Championships after signing a five-year deal with the Lawn Tennis Association.

Haagen-Dazs Wimbledon partnership

Häagen-Dazs has been named the Official Ice Cream of The Wimbledon Championships after signing a five-year deal with the Lawn Tennis Association, the tournament’s...

UK pub and restaurant chain Mitchells & Butlers is delivering an interactive mobile game experience to attract visitors during the Euro 2016 tournament.

Mitchells & Butlers mobile gamification

UK pub and restaurant chain Mitchells & Butlers is delivering an interactive mobile experience incorporating gameplay to attract new visitors during the Euro 2016...

Brexit: View from the IPM

As we all let the views and opinions on the EU Referendum decision sink in, we have spoken to the IPM for their comments. As a key part of the self-regulatory process,...

M&S launched its ‘Sparks’ loyalty and store card in 2016, supported by extensive direct mail activity created and managed by The Lettershop Group (TLG).

Case Study: Sparks hits the mark for M&S

Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised...

Britvic is running a Robinson’s campaign transforming the area around Waterloo station into a tennis-themed display to mark the Wimbledon tournament.

Britvic Waterloo drive for Robinson’s

Britvic has collaborated with M/Six and Kinetic, global leader in planning and buying out-of-home (OOH) media, for a Robinson’s campaign to transform the area around...

SHS Drinks' WKD Blush RTD alcoholic beverage is partnering Made in Chelsea's Binky Felstead for a 10-week digital/social media campaign.

WKD Blush partners Binky Felstead

SHS Drinks has launched a new partnership marketing campaign for its WKD Blush Ready-To-Drink alcoholic beverage, featuring a 10-week digital and social media campaign...