Event and experiential agency TRO is again working on Volvo Cars’ brand sponsorship at UK festivals across the summer and autumn 2016.
Building on the success Volvo achieved with its festival programme last year, the Swedish automotive brand has already featured at Camp Bestival for the second year and will be appearing at Festival No.6 for the third year running.
For Camp Bestival at Dorset’s Lulworth Castle (which ran from 28th to 31st July 2016) TRO created an experiential activation called ‘Fika by Volvo Cars’, a Scandinavian hideaway which provided a unique experience for kids and parents alike. Fika is a concept in Swedish culture where people take a break out of their busy schedules. There were free kids craft activity sessions running throughout the day, while adults were offered complimentary refreshments and sweet treats.
With 70% ABC1 families, TRO says Camp Bestival’s audience profile was ideal for Volvo, offering perfect brand alignment with adventurous families and outdoor living. To help families kick off their festival experience in style and comfort, Volvo also ran a free shuttle service for those staying in Camping Plus.
Set in the village of Portmeirion and taking its name and inspiration from cult 1960s TV series, The Prisoner, Festival No.6 takes place from 1st to 4th September 2016. Appealing to well-travelled professionals, TRO has created a Swedish Spa experience for Boutique Camping customers, offering luxury wood burning hot tubs for glampers to relax and recharge. Volvo will also be offering a handy Park & Ride shuttle service.
TRO is a specialist experience agency with over 400 people creating award-winning brand experiences from 16 offices in 11 countries across the world in Europe, Asia and Australia.