Blackjack Promotions, which specialises in airport staffing, travel retail and experiential marketing, has appointed Andy DeVito as Account Director to help the agency drive forward its plans to offer clients an ‘end-to-end’ service encompassing strategy and planning, creative, production, logistics, staffing and post-campaign analytics.
DeVito, 33, returns to Blackjack from specialist events, experiential and retail production house Bluedog Productions, where, since 2014, he has been Airport Specialist and Head of Global Travel Retail, delivering event and experiential activations and retail builds in numerous international territories for clients including Bacardi, Remy Martin and Stolichnaya.
Prior to Bluedog, he spent four years working at Blackjack, where he ended up spending a year as Bacardi Brand Ambassador, helping switch the brand from short term tactical activations in global duty free to a rolling ‘always on’ strategy.
In his newly-created role at Blackjack, DeVito will focus on improving the integration of the creative, design, planning and logistics services that the agency provides in addition to its award-winning staffing service. He will report to Ian Priestman, Blackjack’s Head of Experiential.
Priestman added that many larger clients are increasingly looking to consolidate their marketing spend with full service agencies which also have international reach. Blackjack already delivers campaigns across Europe and the Middle East, with an established operation out of Dubai Airport.
Blackjack Promotions is a leading staffing solutions, travel retail and experiential specialist, with operations in the UK and the Middle East. The company was founded in 1995 and acquired by OmniServ Limited, the European division of Air Serv Corporation, owned by ABM, in 2013. Blackjack also has an office in Dubai where it operates under the trading name Air Serv Hospitality Services MENA.
Blackjack is a member of the Airport Promotion Agencies (APA), of which Blackjack MD Sally Alington is joint-chairman, and the Institute of Promotional Marketing (IPM).