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Coke launches ‘Try To Win’ rugby promotion

Coca-Cola Enterprises is launching a rugby-themed mobile shopper marketing promotion, Try To Win, offering consumers the chance to win a number of prizes instantly....

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McDonald’s signs up Roald Dahl for innovative app experience

McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to give away exclusive Roald Dahl books as part of its Happy...

Brand Belief's Dinner to Dine For

Brand Belief third Dinner to Dine For

Brand Belief’s Dinner To Dine For multi-brand roadshow campaign returns for a third year in October. Based on Brand Belief’s multi-award winning formula, the...