News

E-cigarette brand VIP has given away 10,000 vaping starter kits within 24 hours, after launching a new UK-wide marketing promotion, The Great VIP Giveaway.

VIP gives away 10,000 e-cigs

E-cigarette brand VIP has given away 10,000 vaping starter kits within 24 hours, after a new UK-wide marketing promotion, The Great VIP Giveaway, kicked off with a TV ad...

RNLI supporters have the chance to have their names on a lifeboat via a prize draw. 20,000 names will appear on the hull of the new Shannon class boat.

RNLI puts supporter names on new boat

To launch its Christmas appeal, the RNLI is giving its supporters a unique opportunity to be at the heart of every rescue. For the first time ever, supporters can enter...

The Economist is offering potential subscribers free crepes made with crickets, grasshoppers and mealworms in a London-wide experiential campaign.

Economist insect crepe experiential drive

  UK business magazine The Economist has been using food and drink to entice new subscribers to sign up over the last couple of years – but rather than offering...

Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs and bars across the country.

Coca-Cola 2015 designated driver campaign

Coca-Cola has brought back its Designated Driver offer for the eighth year running, giving designated drivers two-for-one on selected soft drinks at participating pubs...

UK IMC European Awards 2015 winners collect their trophies at the IPM

UK dominates IMC European Awards

UK agencies claimed more than a quarter (26%) of the total winners of the IMC European Awards 2015 last night, including The IMC Grand Prix, won by specialist...

Real personalization demands accurate and up to date shopper data, argues Barry Lemmon of Shopitize

Shoppers need the personal touch

COMMENT Real personalization demands accurate and up to date shopper data, argues Barry Lemmon of Shopitize Winning with shoppers has been on the agenda of all major...

St Ives Group-owned CRM agency Amaze One has appointed Tom Rowland-Hill as Head of Business Development. He joins from RAPP.

Amaze One new Business Development Head

Amaze One, the CRM agency based in London, Manchester, Somerset and Bristol, has appointed Tom Rowland-Hill as Head of Business Development, following a strong year of...

Arla Foods UK is calling on UK consumers to buy its dairy products and support its farmers with its ‘White Wednesdays’ campaign.

Arla ‘White Wednesdays’

Arla Foods UK, the UK’s largest farmer-owned dairy company, is calling on consumers nationwide to buy its dairy products and support its farmers. It has introduced a...

Budweiser has expanded its ‘Get Home Safe’ campaign for Christmas with a presence at nine UK universities as part of its responsible drinking commitments.

Budweiser ‘Get Home Safe’ campaign

Budweiser has expanded its ‘Get Home Safe’ campaign for Christmas with a presence at nine UK university cities and campuses as part of its ongoing responsible...