Category: IPM

Re:Claim Street Festival – A great success with GottaBe!

Re:Claim Street Festival was a brand new FREE city centre mass participation event featuring music, sports, arts gaming and more. With live performances, activities,...

The COGS Awards 2021 is officially open to entries

The COGS Awards are now open for entries! The only program that recognises the champions behind the scenes that make it all happen. Seeking to celebrate and elevate the...

IPM Launch 51st edition of The Awards

Entries are now open for the 51st edition of IPM Awards. Searching to find and celebrate the incredible work this industry has produced over the last 18 months....

B Corps First Wealth and The Happy Prize Company team up for new referral scheme

The newly certified (2020) B Corp financial planning firm First Wealth have teamed up with a fellow B Corp The Happy Prize Company to create a set of unique experiences...

COSTA COFFEE UNVEILS “COSTA CLUB”, A NEW LOYALTY PROPOSITION WITH VALUE AT ITS HEART

Costa Coffee, the nation’s favourite coffee shop brand* has unveiled Costa Club, a new loyalty proposition with value at its heart. Originally launched in March 2010,...

Growing under the radar: the role of experience in an age of hyper-convenience

From Weezy to Getir to Zapp, the pandemic accelerated a new wave of delivery services, touted as the “Netflix of grocery” currently expanding across UK cities. While...

Covid Featured Case Study-Critical Worker Donations by The Work Perk

We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected by our...

N2O and Aquafresh give kids excitement for the dentist

Yes, you read that correctly! N2O and Aquafresh’s latest in-store promotional stand and giveaway at Tesco featured a clever little trick to get kids excited for the...

Promotions With Benefits: Customer Data

The key motivation for running a consumer promotion is always business growth.  This might be stimulation of short-term sales but also an increase of brand equity...

Peanut Butter Brand ManiLife Launches first Voice Commerce Campaign through Amazon’s Alexa

A new campaign for the peanut butter brand ManiLife, using Amazon Alexa’s sales conversion beta is going live today. The innovative campaign offers peanut butter...