IPM

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THE LEGO GROUP INVITES FAMILES TO EXPERIENCE A ‘REALLY COOL WORLD’ IN LONDON’S COVENT GARDEN THIS DECEMBER

2nd December 2020: This festive season, the LEGO Group reveals what A Really Cool World it could be if it were imagined through the eyes of a child, with the launch of...

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Agency Of The Year 2020 Awarded to Circle Agency and Live & Breathe

We wanted to take this opportunity, at the close of the year to offer some rare, but well deserved good news regarding the IPM Awards. The awards were different this...

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Government announces individualised risk-based blood donation policy for gay and bisexual men a year on from UNILAD and FreedomToDonate’s campaign

Pressure group FreedomToDonate, publishing giant UNILAD and creative agency ELVIS today welcomed the UK Government’s announcement accepting their calls for an...

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ViacomCBS join as IPM members

The IPM is pleased to welcome ViacomCBS as their newest members. Led by David Sprei and joining both the Brand Partnerships and Incentive, Prize & Loyalty Community,...

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IPL Community & The Power of Purpose

As I type, the Incentive Prize and Loyalty Community are formulating a plan to curate a White Paper around the ‘Rules That COVID Broke’. This initiative will address...

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Amstel celebrates 150-year anniversary with expansion to China

Amstel marks 150 years of beer and friendship, launching in the world’s biggest beer market Amsterdam, 2 December 2020 – This year, HEINEKEN celebrates the...

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When Is Sales Promotion Not Sales Promotion?

As festive as we are all rapidly becoming, this is not a topical suggestion for a Christmas cracker joke, moreover a serious question. When is a Sales promotion not a...

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BRAND CULTURE POWER UP ENERGIZER’S CHRISTMAS CAMPAIGN

Brand Culture, specialists in entertainment and lifestyle partnerships and promotions, have powered up their client Energizer’s 2020 Christmas promotional campaign. ...

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Weetabix On The Go launches sportswear using 100% recycled bottles

Tuesday 17th November: Weetabix On The Go, the UK’s No. 1 breakfast drink, has created a limited edition range of sportswear using 100 per cent recycled bottles. The...

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A View From…IPL Community – The Rules that COVID broke

(Article: https://thewisemarketer.com/loyalty-strategy/how-voxi-is-defining-the-next-generation-of-loyalty-marketing/) We are typically a nation of consumers that...