Energy drinks brand Boost Drinks has launched a new on-pack campaign, Release the Boost, which offers consumers the chance to win a range of prizes. The competition includes three stages; an instant win offering a mix of cash, cinema vouchers and amazon vouchers, a prize draw of a £2,500 Virgin Gift Card and a final chance draw of a Zip-line experience in Snowdonia with a Go-Pro to give the winners life-long memories.
The promotion was created for Boost by Leicestershire-based Multi Resource Marketing (MRM), which was responsible for all aspect of the activity except for the printing of the unique codes on pack. MRM even worked with the Boost Drinks team to source the most appropriate prizes for Boost’s target audience, which the brand says are “fun-loving, savvy millennials, always looking for an experience.”
To enter, consumers have to purchase a promotional bottle of 500ml Original Boost Energy, visit the microsite, www.releasetheboost.com, and enter their details and the unique code from the bottle. They will find out instantly if they have won a pair of cinema tickets, a £100 Amazon gift voucher or £50 in cash. They will also be entered into the relevant prize draw for the time period.
The instant win promotion runs until January 30th, 2018. Entries received before December 14th 2017 will also be entered into the Grand prize draw. Entries received up to January 30th, 2018 will also be entered into the secondary prize draw.
There is a No Purchase Necessary route for Northern Irish consumers.
The Grand Prize draw winner will win a £2,500 Virgin Gift Card. The secondary prize draw winner will win a zip lining experience for themselves plus three friends to ride the Velocity zip line in Snowdonia, Europe’s longest and fastest.
There are 1,065 Instant Win prizes available – 900 pairs of ODEON tickets (or participating independent cinema, 15 £100 Amazon vouchers and 150 £50 cheques.
Established in 1993, MRM is an independently-owned marketing services provider based in Leicestershire, England. A member of industry body the Institute of Promotional Marketing, the company provides both digital and physical marketing campaign support to some of the UK’s best-known brands.