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Tag: IPM, MRM, opinion, Retail Marketing
The challenges in the ‘normalisation’ of retail marketing
Jun 18, 2020
So as the world looks to accelerate the post-peak recovery, it seems the ever-changing world of retail must change again. Inevitably, customer confidence has taken...
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Tomb Raider survival human billboard
Nov 18, 2015
Xbox ran a unique experiential challenge last week, to mark the UK launch of “Rise of the Tomb Raider” – expected to be one of the biggest selling video games of...
How does Promotional Marketing fit into today’s marketing mix?
Jul 05, 2018
Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...