IPM Bitesize
RPM ensure Sky Sports are on ‘par’ with The British Masters
Sky Sports, headline sponsor for The British Master’s, has been running experiential marketing at the event, which ran from October 7th – 11th at Woburn Golf Course...
Bassetts Vitamins’ experiential campaign gives family life more colour
As part of a brand re-launch, Bassetts Vitamins is running an experiential campaign to give thousands of families the chance to get creative and hands-on with all sorts...
Pampers celebrates 10 years of UNICEF partnership
Pampers and UNICEF have marked the landmark 10th year of their on-pack vaccine partnership by announcing the elimination of maternal and newborn tetanus (MNT) in 17...
Velvet Facial Tissues: Ultimate Night In
Global hygiene and forest products company SCA is launching a heart-warming consumer promotion for its Velvet Facial tissue brand designed to boost brand sales during...
Consumer trust in traditional advertising falls in UK
Most forms of advertising and communication – such as TV ads, company websites, and promotional emails – have all seen a decline in trust among UK consumers over the...
Whynot! appoints new Deputy Creative Director
ntegrated creative agency whynot! has appointed David Ryan as Deputy Creative Director. Ryan joins from The Big Kick where he was Deputy Creative Director for over four...
Landmark launches winning line-up for Rugby World Cup
Landmark Wholesale is supporting its members and independent retailer customers as they gear up for the Rugby World Cup with an All You Need For The Big Match promotion,...
BMW opens pop-up shops for BMW i electric car range
BMW Group has launched the first of three pop-up shops to open between now and December exclusively dedicated to the BMW i range of electric vehicles and lifestyle...
Coke launches ‘Try To Win’ rugby promotion
Coca-Cola Enterprises is launching a rugby-themed mobile shopper marketing promotion, Try To Win, offering consumers the chance to win a number of prizes instantly....
McDonald’s signs up Roald Dahl for innovative app experience
McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to give away exclusive Roald Dahl books as part of its Happy...
