Müller Wiseman Dairies is teaming up with the Movember Foundation this November to launch a new on-pack promotion, MOOvember, across 500ml cartons and 1 pint bottles of Black & White whole and semi skimmed milk.
Consumers will be encouraged to take the MOOvember milk moustache challenge by enjoying a drink of Black & White milk, taking a selfie of their milk moustache and then uploading the shot to social media with the hashtag #milkmo.
Consumers are also encouraged to donate £2 to the Movember Foundation by texting the word MOVE00 to 70070 or to sign up to grow or MOVE for Movember, the exceptionally popular month-long campaign organised by the Movember Foundation, the leading global organisation committed to changing the face of men’s health.
The foundation challenges men to grow moustaches during November to spark conversation and raise vital funds for its men’s health programs. To date, four million moustaches have been grown worldwide and the campaign has a huge presence on social media.
Rebecca Oliver-Mooney, category and marketing controller at Müller Wiseman Dairies, says: “We are delighted to be working with the Movember Foundation to help promote a very worthy cause. MOOvember is an exciting new initiative encouraging consumers to enjoy our Black & White milk while taking part in something fun and worthwhile.
“Movember is a hugely popular campaign, but not everyone can grow a moustache! The idea of a milk moustache however is iconic and something we can all get involved in. We hope to encourage consumer selfies online with the hashtag #milkmo.”
The promotion will run across 500ml cartons and 1 pint bottles of Black & White whole and semi skimmed milk until the end of November 2015.
This Movember, men and women can sign up at Movember.com to grow moustaches and take on the MOVE challenge for the 30 days of Movember.
The Movember Foundation is a global charity raising funds and awareness for men’s health. These funds deliver breakthrough research and support services to help men live happier, healthier and longer lives.
Since 2003, five million have joined the Movember men’s health movement around the world and raised £400m, funding over 1,000 programmes through impact investments that focus on prostate cancer, testicular cancer, poor mental health and physical inactivity.
Müller UK & Ireland is wholly owned by the Müller Group. It has two business units: Müller Dairy and Müller Wiseman Dairies. It is the UK’s leading branded yogurt manufacturer, with major brands such as Müller Corner, Müllerlight and Müller Rice, makes Cadbury-branded chilled desserts under license from Mondelez and is a leading fresh milk, cream and butter business with dairies and depots throughout the UK.