ZEAL kicks off 2019 with unique IPM training initiative


Integrated Marketing agency, ZEAL Creative, is on a mission to become the ‘World’s Most Recommended Marketing Agency,’ aiming to achieve this by building and inspiring a great team – achieved through constant training and personal development.

With this in mind ZEAL has announced a unique training partnership with the IPM to deliver their coveted IPM Diploma to 11 of their team in an exclusive intake.

The ZEAL IPM Diplomats 2019 are as follows: Colleen Rea, Gabi Sulek, David Gill, Sophia Huddlestone, Lisa Nyman, Chris Mitchell, Lexy Woolley, Callum Saunders, Lucy Cranshaw, Jen Grayson, Kenya Peters.

This is the first time that an agency has committed to such numbers in one intake and as a result the IPM have brought their IPM Diploma in-house to ZEAL.

IPM Managing Director Paul Cope, applauds ZEAL for taking the lead on training: “It’s great that so many of our members use the IPM Diploma to train their teams on brand activation, shopper marketing, and experiential.  ZEAL’s commitment to our programme this year is unprecedented and underlines their ongoing journey to create the very best work. I was last at ZEAL only last month to award them their European IMC Effectiveness Award and I’m sure that this latest step will only improve their ability to deliver industry leading work for their clients”

IPM Learning Manager, Anna Kinast, outlines the learning journey ahead:“For ZEAL we have brought the IPM Diploma to them, at a time which suits the agency best. The 11 candidates that ZEAL have put forward can look forward to an intense but hugely rewarding training experience combining face-to-face training days alongside online learning.”

MD of ZEAL Rachel McHale explains why the agency has made this commitment: “As myself, and ZEAL’s founders Rob and Stewart grew up in this business, the IPM Diploma was a big part of all our development journeys.  Over the years the IPM Diploma has successfully evolved to cover the wide world of brand activation and shopper marketing and as a result it is the best in class option for training our team in the skills of our industry.  By working closely with the IPM we have together created a programme that dovetails perfectly with the day-to-day demands of the agency.  I am excited to see how this investment will make an already brilliant team, even better.”

For more info on the IPM Diploma, visit the IPM website.

The IPM Diploma officially opens at ZEAL on 23rd January with the first training days on 12th and 13th February.  The whole agency will be supporting their IPM Diploma candidates in their learning journey and wish them the very best of luck.