Tag: marketing, opinion
Behavioural Science Meets Creativity
By Sara Bru-Garcia on Behalf of The Together Agency Whether it’s getting people to buy a product or persuading them to use a service, we’re in the business of...
Eaca announces Effie Awards Europe 2019 winners
The 2019 Effie Europe winners were announced in La Madeleine in Brussels on 15th October. McCann Worldgroup won the Agency of the Year Award, as well as the Grand Effie...
Why virtual reality matters to experiential marketing
Lee McCarrick, Business Development Manager at Eventeem, shares how using virtual reality in experiential marketing campaigns create higher consumer engagement. Virtual...
Bateman promoted to Business Director as Experience12 continues year of expansion
Experience12, the pop culture marketing agency, continues its year of growth as George Bateman is promoted to Business Director. George is the first person to hold this...
Stack reacts to latest Tottenham Court Road accidents with ‘Look Both Ways’ campaign
Recently, Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long...
Beano unveils the world’s funniest fart according to science
A new ground-breaking scientific study, commissioned by Beano, has sought an answer to the age old question of what makes farting funny and reveals the world’s...
Leo Burnett London and McDonald’s create hype brand ‘Schnuggs’ to launch spicy chicken McNuggets
McDonald’s and Leo Burnett London have launched a campaign called ‘Schnuggs’ celebrating the release of new spicy chicken McNuggets, the latest addition to its...
Creating connections with consumers through product sampling
Craig Williams, Director at The Work Perk, explains how brand-to-hand activations within the office environment result in consumers reacting much more positively towards...
The Attention Economy and your business’ scarcest resource in 2019
Ceri Gravelle, Managing Director at Eventeem, shares how to market to the ‘attention scarcity’. Marketers are facing an ever-increasing scarcity when they...
UK ad spend hits £6bn in Q1 2019
UK ad spend rose 4.2% year-on-year to reach £6.0bn in Q1 2019, marking the 23rd consecutive quarter of market growth and covering the three-month period leading up to...
