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effie awards

Effie Awards Europe call for entries opens

The Effie Awards Europe (formerly known as Euro Effie Awards) have announced the call for entries for the 2019 competition. Celebrating 50 years globally, and its 23rd...

a word about words

A word about words

Jess Turner, Senior Copywriter at Haygarth, explores the importance of words in great marketing. In marketing, we’re often told that when it comes to copy, it’s best...

awards

IPM introduces three new categories for the Awards 2019

As part of the evolution of the IPM Awards, the IPM has announced the introduction of three new categories for 2019. The new categories have been carefully designed to...

bam opinion

Four Student Marketing trends to implement in 2019

BAM Student Marketing explores some of this year’s biggest student trends and how brands can tap into them to target the student audience.  Just when a business...

black and white-min

Promoting on a budget?

Lauren Miles from Mando gives advice on how to create promotions within a strict budget. When there is little or no marketing budget, it doesn’t necessarily give...