Marketing distribution specialist mda has been acquired by European logistics business Staci for an undisclosed sum. Staci says the acquisition creates the first pan-European marketing logistics business for brands and retailers.
Creating, storing, distributing and activating point of sale and marketing materials for the world’s biggest brands including Heineken, Coca-Cola, Mars, Unilever, Diageo and Mercedes-Benz, mda, which recently celebrated 30 years of business, becomes part of a £250m Europe-wide fulfilment group with operations across France, Spain, Germany, Italy, Poland, BeNeLux and now the UK.
Wayne Chapman, mda Managing Director, says: “This is genuinely fantastic news for our clients and teams and we’re extremely excited about the years ahead. We’ve operated from the UK for 30 years, but in the last 24 months we’ve seen clients’ desire to operate facilities in multiple European territories under a single contract significantly increase.”
Mda, which currently has turnover of £5m a year, has 350 employees at five fulfilment centres across the UK.
Staci is the European leader in the B2B retail logistics segment for a large group of networks: retail, GMS and GSS, oil companies, agribusiness, hotel and restaurant chains, banks, insurance companies, operators telephone companies, car manufacturers, the pharmaceutical and cosmetics industry and the public sector.
Prior to the mda acquisition, Staci had 35 sites in Germany, Belgium, Spain, France, Italy and the Netherlands with a workforce of 1,550 employees.