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Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust retailers and brands.

Disappointing promotions damage shopper trust

Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust...

Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric

Strategies to cope with shoppers tightening their belts

Economic and political uncertainty is affecting consumer attitudes and choices, says Danielle Pinnington of Shoppercentric 2017 is certainly proving to be a roller...

IPM Awards 2017: Sense collects the IPM Awards 2017 Grand Prix from Lord Black of Brentwood (left)

Sense’s Economist campaign wins Grand Prix at IPM Awards 2017

LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies...

Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director. Christie joins Umbrella from McCormick, the global leader in herbs and spices.

‘Spice girl’ joins Umbrella as Client Services Director

Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director. Christie joins Umbrella from McCormick, the global...

All the companies which supply essential elements to translate great creative ideas into brilliant promotional marketing campaigns need to get their entries in for the IPM COGS Awards 2017 – the entry deadline is just three weeks away, at 23:59pm on Thursday, July 13 2017.

COGS Awards 2017 opens for entries

  The IPM has launched The COGS Awards 2017, the recognition programme for service partners, and is encouraging members and non-members alike from business sectors...

Tickets are selling fast for the IPM Awards 2017 Gala Dinner on Wednesday, June 7 2017, the biggest event of the promotional marketing industry’s year, where the winners of this year's IPM Awards will be revealed.

IPM Awards shortlist announced

The shortlist for the IPM Awards 2017 has now been published on the IPM website – click here to view the list. Carey Trevill, Managing Director of the Institute of...

Tickets are selling fast for the IPM Awards 2017 Gala Dinner on Wednesday, June 7 2017, the biggest event of the promotional marketing industry’s year, where the winners of this year's IPM Awards will be revealed.

IPM Awards 2017 Gala Dinner tickets selling fast

Tickets are selling fast for the IPM Awards 2017 Gala Dinner on Wednesday, June 7 2017, the biggest event of the promotional marketing industry’s year, where the...

UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories, according to the latest IPA Bellwether Report published today.

IPA Bellwether: marketers up budgets in 2017

UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories,...

The entry deadline for the Institute of Promotional Marketing Awards 2017 is February 28th 2017 – and agencies and brand owners who want to enter their promotional campaigns from 2016 are being encouraged to get their submissions together now.

IPM Awards entry closes in three weeks

The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand owners who want to...

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM Certificate in Promotional Marketing, the IPM Diploma in Promotional Marketing and the IPM Incentive & Motivation Diploma.

IPM graduation 2017

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM...