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Comment: Andrew Rae, Head of Promotions at The Black Tomato Agency, looks at prize promotions where the reward has an element of social responsibility.

Comment: Responsibility as a reward

COMMENT: Andrew Rae, Head of Promotions at The Black Tomato Agency, looks at the growth of prize promotions where the reward has an element of social responsibility....

The Co-op is offering 60 of its members a chance to win £1,000 worth of vouchers each with the return of its ‘Swip and Win’ promotion in its UK food stores.

Co-op ‘Swipe and Win’ grand prize

The Co-op is offering 60 of its members a chance to win £1,000 worth of vouchers each with the return of its ‘Swip and Win’ promotion in its food stores UK-wide. In...

Bovril and Colman’s are partnering with Dad’s Army and an on-pack promotion offering the chance to win holidays, a Dad’s Army mug or a shovel-shaped spoon.

Bovril and Colman’s partner ‘Dad’s Army’

  Bovril and Colman’s are partnering with the upcoming Dad’s Army film, with new limited edition Bovril packaging and an on-pack promotion offering fans the...

Mexican restaurant chain Wahaca is rerunning its New Year Spoon Amnesty, rewarding anyone who brings back a missing spoon with a free order of tacos.

Wahaca ‘spoon amnesty’ offers free tacos

Mexican ‘street food’ chain Wahaca has brought back its New Year Spoon Amnesty, where it rewards anyone who brings back one of the 4,000 spoons it says have gone...

US Tequila-flavoured beer Oculto has been using limited edition bottles with LED light labels and Internet of Things connectivity

Oculto beer connects to Internet of Things

Oculto, a Tequila-flavoured beer from Anheuser-Busch InBev in the US, ran a promotion in November and December 2015 where fans could scan their bottles, get connected to...

Peperami, sponsor of the Professional Darts Corporation, is launching a social TV channel with live content from the William Hill World Darts Championships.

Peperami Darts social TV channel

Peperami, the sponsor of the Professional Darts Corporation, is launching a dedicated social TV channel hosting behind the scenes content and social banter live from the...

Carlsberg’s UEFA Euro 2016 sponsorship campaign includes a consumer promotion offering fans ‘probably the best prize ever for a football tournament’.

Carlsberg announces EURO2016 promo plans

Manchester United legend Peter Schmeichel has been unveiled as the face of Carlsberg’s UEFA Euro 2016 sponsorship campaign, which includes a consumer promotion...

Peperami is giving fans a chance to win a Rolls-Royce by showing the world how they roll – literally.

Peperami offers Rolls-Royce prize

Peperami is giving fans a chance to win a Rolls-Royce by showing the world how they roll – literally. As part of a Facebook and Twitter social media campaign to launch...

Hunger Breaks Point Break partnership

Canned meal range Hunger Breaks is running a prize promotion offering the chance to win a trip to Mexico, as part of a partnership with upcoming movie Point Break....

Coca-Cola is offering a two-hour visit from the Coca-Cola truck to consumers’ home towns plus a £5,000 Christmas hamper as a prize in its 2015 “Holidays are Coming” marketing campaign.

Coca-Cola Xmas truck tour returns

Coca-Cola Enterprises (CCE) is offering consumers the chance to win a two-hour visit from the Coca-Cola truck to their home town, plus a £5,000 Christmas hamper to mark...