Avery UK launches new labels with pop-up playhouse


This summer, world leading label brand, Avery UK is launching an exciting new range of Back to School labels that are perfect for keeping busy families organised. These labels help identify all school and nursery items from uniform to shoes and lunchboxes to stationery.

To celebrate the label launch, primary school and nursery children will be able to get creative and let their imaginations run wild thanks to an exciting pop-up being brought to Meadowhall Shopping Centre in Sheffield.

The ‘House that Sheffield Built’ is a giant playhouse that will be packed full of inspiring activities that children and families can enjoy together. Based in the popular shopping centre, this pop-up includes the opportunity for young people to get creative and draw their own personalised label bricks. Each label brick will be securely stuck on to the walls of the house, creating a unique, community-built memento of the week. Avery is hoping to fill every inch of wall space at its pop-up playhouse with these special label bricks.

Laura Brickley, Product Manager at Avery UK, said: “We are very excited to launch this project in Sheffield; we can’t wait to see what kind of sticker bricks local children and families design. Whether they choose to personalise their label bricks with their names, favourites colours or cartoons – it’s a great opportunity to let their imaginations run wild! We hope to see plenty of local families turning out to be part of this unique installation. It’s going to be fantastic to watch the walls fill up with colour and creativity!”

The pop-up is running until Friday 2nd August,  at the  Meadowhall Shopping Centre in Sheffield, between 10am and 9pm.