Tag: industry news, pack, packaging, promotion, promotional, promotional marketing, promotional marketing industry, research, retail, retailer loyalty, shopper, shopper marketing, Shoppercentric, social media
Disappointing promotions damage shopper trust
Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust...
Toffifee first UK on pack promotion
Confectionery company Storck UK is launching its first UK on pack promotion for its Toffifee brand, offering the chance for consumers to win money off family adventures....
