Confectionery company Storck UK is launching its first UK on pack promotion for its Toffifee brand, offering the chance for consumers to win money off family adventures.
Launched this month, the Family Time promotion, running on special promotional Toffifee 12 packs, give shoppers the chance to win £20 Leisure Vouchers which they can choose to spend towards fun days out, activities and family meals at the more than 5,000 individual venues nationwide which are part of the Leisure Vouchers scheme. There is also a prize draw for £500 in vouchers.
“The new on-pack promotion from Toffifee is a really exciting project for us, as it’s a first to the UK market for the brand,” comments Andy Mutton, Storck UK Sales Director. “Toffifee is currently experiencing strong growth at +14.6%, and we are aiming to drive category growth further with this on-pack promotion, by building consumer purchasing penetration.”
Toffifee has launched a brand new microsite for the promotion, toffifeetime.co.uk. To find out if they have won, consumers have to visit the site and enter the promotional code from the inside of their pack. The site will also host online family games to continue the theme of family fun.
The promotion is running in the UK and Northern Ireland. Purchase is necessary in the UK, but there is a No Purchase Necessary entry route for Northern Ireland.
The closing date for entry is March 31st 2017. Consumers can enter as many times as they want, but each entry must be accompanied with a new promotional code.
Toffifee’s family time promotional pack is part of the brand’s total marketing support of £5m including media across the year which is set to consistently drive brand awareness and ultimately build Toffifee’s affinity with core fans.