Tag: experiential, opinion, retail
How To Create The ‘Feel Good’ Retail We All Need Right Now
By Rupert Cook – Marketing Director Gekko Group While the economy has fully opened up after the end of pandemic restrictions, we are faced with fresh challenges....
Facilitating Promotional Marketing Campaign Success
By Julian Kent, Sales Director, Multi Resource Marketing Ltd Most promotional activities aim to generate more sales for the client and provide a good return on...
How to win business in the face of the great customer resignation
By Andy Philpott, Sales and Marketing Director at Edenred. The first half of 2022 has seen brutal increases in the cost of living, not seen in a generation. Behind a...
Connected, Convenient, Commercial: Product Trial in a Post-Pandemic World
By Rob Booker, Client Partner at TRO Whilst Covid-19 has led to a challenging couple of years for many parts of the economy, changing consumer habits have had a broadly...
Who’d have thought the QR code would be the New Normal?
By Rob Scott, Creative Director, TLC I recently revisited a planning piece from BBH, published at the height of the pandemic called Clumsy Human. It predicted three...
Don’t forget the human: the importance of staffing
By Gemma Moore, Staffing Director at TRO With IRL experiences on the rise, the importance of people – the face of those experiences – should be high on the list of...
Best in Class Global Shopper Tool Kits
By Carrie Chappell, Associate Director Haygarth. “Thank you for delivering us the most comprehensive shopper tool kit the business has ever produced. I have no doubt...
How charities had to diversify during lockdown
The term “charity starts at home” is now truer than ever with unemployment rates at 4.9% (The Guardian) and many of the public now suffering the consequences due to...
Voice Tech and Alexa – Past, Present and Future By Maria Noel Reyes At VozLab
Time flies when you’re having fun, and I have had fun with Alexa. For six years to be specific, that’s how young she is. She is engaging and everyone in the family...
The Nudge Factor
How and why you should deploy behavioural insights to power customer acquisition New customers are the lifeblood of any business. They aren’t just critical for growth:...
