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What Rewards do Brits really want?

Charlie Hills, MD & Head of Strategy at Mando-Connect, shares the latest insights from brand new research with YouGov, including the types of rewards Brits really...

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An investigation of brands leveraging entertainment

Ben Hubbard, Brand Partnerships Manager at Brand Culture, shares how leveraging entertainment can prove a powerful and innovative way for brands to connect with...

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Independent retailers: It’s tough at the top

Daniel Todaro, Group Managing Director at Gekko, shares how retailers can collectively apply some innovative techniques to inspire more success. When independent...

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Attracting employees: From Generation Z to experienced hires

Fabiano Rocha, Head of Marketing at Digital Rewards Group, explores what attracts star talent belonging to different age groups, genders and working style. An...

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How to win an IPM Award – An insider’s guide

Richard Pink, Head of The IPM Awards, shares some useful tips on how to write a standout entry to impress the Awards judges. I’ve been Head of IPM awards judging for...

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Brand matching your promotional and event staff

Georgie Adams, Senior Account Executive at eventeem, shares how promotional and event staff can be matched to brands’ projects to ensure effective campaign...

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How to win big at the IPM Awards 2020

Stewart Hilton, Co-founder and Creative Partner, ZEAL Creative, shares his top tips for winning at the IPM Awards.  In recognition of the launch of the IPM Awards 2020...

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Travel retail must embrace new ways of engaging with customers

Fiona Rayner, Head of Experiential and International Operations at Blackjack Promotions, questions the relevance of Travel Retail in the 21st century and how it can...

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Are we living in a discount world

Ben Ireson, Head of Partnerships at Digital Reward Group, shares why living in a discounted world can attract more  commercially minded savvy consumers. As we move...

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Using sports travel to inspire sales promotion

Niki Pembroke, Head of Travel solutions at Inspire, considers whether linking sporting events with sales promotion can drive sales. Marketers and Sales Managers face...