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Butterkist popcorn is launching a new campaign called Kick for Cash, coinciding with the run up to the 2016 UEFA European Championships or Euro 2016, with an online ‘penalty challenge’ game offering consumers the chance to win a share of £1m.

Butterkist ‘Kick for Cash’ prize promo

Butterkist popcorn is launching a new campaign called Kick for Cash, coinciding with the run up to the 2016 UEFA European Championships or Euro 2016, with an online...

Nestlé’s KitKat teams up with YouTube for a major promotion; 74 different promotional packs feature digital codes which link to different Youtube clips.

KitKat Youtube on-pack promotion

Nestlé’s KitKat brand is again teaming up with Google’s YouTube for a major promotion, with the confectionery giant producing 74 different promotional packs...

Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as prizes.

Peperami joins Angry Birds movie

Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as...

Heineken has released a humorous new TV advert for Foster's, ahead of an on-pack promotion hitting shelves from next week.

Foster's ‘Epic Experiences’ on-pack

Heineken has released a humorous new TV advert for Foster’s, ahead of an on-pack promotion hitting shelves from next week. Titled ‘Drycleaner’, the new advert...

Walkers is offering consumers the chance to win one of 20,000 seven night holidays for four to one of 26 worldwide destinations in its Spell & Go promotion.

Walkers Spell & Go holiday promo

Walkers, the UK’s best-selling savoury snacking brand, is offering consumers the chance to win one of 20,000 seven night holidays for four to one of 26 worldwide...

Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine for a new educational campaign which will run for nine months.

Fruit Bowl, National Geographic Kids link

Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months. The...

Gift cards offer great flexibility in the range of promotions that can be created and the level of analytics that can be applied

Q&A with Steve Bradbery

Steve Bradbery, Vice President of International Product Solutions at global gift card provider SVS, answers questions on why gift cards should be a key part of any...

Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including TV ads and an on-pack promotion to win tennis sets plus £750 in holiday vouchers.

Highland Spring ‘Anywhere for Tennis’

Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including a TV ad and an on-pack promotion giving consumers the chance to win thousands of tennis...

Marmite is running an on pack promotion across its 250g jars, offering consumers the chance to get a free superhero Marmite egg cup with every purchase.

Marmite ‘Marmighty’ egg cup give-away

Marmite is running an on pack promotion across its 250g jars, offering consumers the chance to receive a free superhero-themed Marmite egg cup with every purchase....

Pernod Ricard’s Brancott Estate brand is running an on-pack promotion offering wine drinkers the chance to win a Liebherr wine cooler cabinet.

Brancott Estate wine chiller competition

Pernod Ricard’s Brancott Estate brand is marking its 40th anniversary with a major on-pack promotional campaign in the UK’s off-trade, offering wine drinkers the...