Kinder is offering purchasers the chance to ‘Win a Bit of Different’ in its latest on-pack promotion for its Kinder Bueno brand, with up to 30,000 £100 Virgin Experience Days to be won.
Consumers who buy a pack of the confectionery product register with the promotional website and then enter a unique promotional code from their packaging to find out if they have won.
The promotion is running from mid-May through to the end of August 2016 on Kinder Bueno Classic (single and multipack) and Kinder Bueno White (single).
Winners receive a Virgin Experience Days gift card to the value of £100, which can be redeemed against the cost of activities such as spa days, hot air balloon rides and driving experiences.
Levi Boorer, Customer Development Director at Ferrero UK, which owns the Kinder brand, says: “We know that Kinder Bueno shoppers are always looking to try something different and aim to be more adventurous in life, and the Kinder Bueno promotion aims to give shoppers exactly that. By offering shoppers the chance to win and enjoy a Virgin Experience Day of their choice, we aim to appeal to new and existing brand fans, whilst also increasing the brand’s visibility on-shelf and encouraging trial.”
The launch is supported with consumer, digital and sampling activity plus tailored POS in store.