Tag: news, Ocean Outdoor, research, study, survey
New Ocean study: Elusive young respond to live broadcast content on DOOH
According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 to 24-year-olds say they would be interested in seeing more live...
UK advertising delivers 25th consecutive quarter of growth- UK adspend rose 5.6% in Q3 2019
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, marking the UK advertising industry’s 25th consecutive quarter of market growth. The figures are...
Are we living in a discount world
Ben Ireson, Head of Partnerships at Digital Reward Group, shares why living in a discounted world can attract more commercially minded savvy consumers. As we move...
Mr. Men Little Miss seek licensing partners ahead of 50th anniversary
Mr. Men Little Miss is set to celebrate its 50th anniversary next year and are seeking licensing partners ahead of the milestone. Mr Men Little Miss plan to create a...
Magnum launches ruby chocolate and ice cream combination with a new campaign
Today (Monday 20th January) Magnum has launched the Magnum Ruby Room; an experiential activation created by Golin and Hot Pickle. Running until tomorrow (Tuesday 21st...
Hellmann’s introduces vegan rain-bao buns to brighten up January
This weekend, Hellmann’s developed a series of plant-powered pastel mayo’s, which starred in £1.00 bao buns served from a pop-up food truck at BOXPARK...
David Lloyd opens restaurant designed to complement positive mental health
This January David Lloyd Clubs is opening a unique pop-up restaurant designed specifically to complement positive mental health. ‘The Good Plates’ is being...
Hel’s angels launches new agency proposition and rebrands as Hel’s
Hel’s Angels, the ‘people powered’ brand engagement and live events agency, is launching a dedicated Activations division led by Founder Helen Hanson, as part of...
Initials launches immersive driving experience to celebrate Abarth’s 70th anniversary year
This weekend Initials, the independent creative agency, launched The Takeback, a one-off, escape room style driving experience for Abarth, part of FCA, to celebrate the...
Creative media gender pay gap could take more than a decade to close
Pay equality was a running theme throughout the last election and plans were announced to close the gender pay gap by 2030 in the UK. However, the creative media...
