Tag: experiential, news, Olympics
2020 Tokyo Olympic Games postponed due to COVID-19
The International Olympics Committee has announced that the Tokyo 2020 Olympic Games is postponed to “no later than summer 2021” due to the coronavirus. IOC...
Are brands wiping clean the UK Grime scene?
Michael Mann, Co-Founder and Creative Director at Brand Culture, shares the dangers of capitalising on grime, and how labels, talent and brand owners can avoid this. ...
Boost Drinks launches ‘Flavour Studio’ in Northern Ireland
Boost Drinks has launched a new ‘Flavour Studio’ campaign to promote their full energy range in Northern Ireland. Developed by Belfast-based promotional...
A guide to award-winning experientials
Ben Bestford, Director at BAM Agency, shares 4 guidelines to create a memorable experiential campaign. Experiential marketing is the live interaction between a brand...
Nestlé launch the ultimate indulgent break this Mother’s Day with KitKat Chocolatory
Nestlé has launched a luxury, handcrafted personalised Kitkat to gift mothers an ultimate break this Mothers Day. From now until the end of April 2020, the KitKat...
Your people are your brand
Jack Lamacraft, Co-Founder and Managing Director at The Park, shares the importance of considering your colleagues as well as consumers when planning campaigns. The...
Jägermeister collabs with Deliveroo for ‘Pre with Us’ campaign
Mast-Jägermeister UK is launching its “Pre With Us” campaign for 2020 with a three-month Deliveroo partnership running nationwide April through June. This...
ZEAL Creative ranked in Top 50 place to work
ZEAL Creative, the UK’s most effective brand activation specialist, has been ranked in the Top 50 of Campaign’s annual list of the ‘Best UK Agencies to Work For’...
Inside Brit’s mentality towards Loyalty – A review of the ‘Loyalty Dynamics’ workshop @ Sea Containers
On the 3rd March, the IPM was delighted to partner with Mando-Connect, for a thought leadership and networking workshop on ‘Loyalty Dynamics’. The workshop focused...
Samsung throws Ella Eyre gig to launch Galaxy S20
Samsung has partnered with Amazon for an Ella Eyre gig to launch its Galaxy S20 device. The event on 12 March, at the Samsung KX store in London’s King’s...
