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Italian spirits brand Aperol is bringing its Aperol Spritz Sundial Social back to London’s Southbank, offering Londoners free Aperol Spritz serves when the 20 foot wide Aperol sundial strikes ‘aperitivo hour’ at 5.00pm.

Aperol brings Spritz Sundial Social back to London South Bank

Italian spirits brand Aperol is bringing its Aperol Spritz Sundial Social back to London South Bank, offering Londoners free Aperol Spritz serves when the 20 foot wide...

American Express has joined forces with leading figures from the worlds of music and food to launch ‘Backed By’, a nationwide initiative offering two members of the public the chance to win backing from music legend Nile Rodgers or culinary innovator Gizzi Erskine.

Nile Rodgers and Gizzi Erskine back American Express ‘Backed By’ initiative

American Express has joined forces with leading figures from the worlds of music and food to launch ‘Backed By’, a nationwide initiative offering two members of the...

Ribena has launched a major summer on pack promotion, 'Pick Your Own Gig', offering customers in the UK and Republic of Ireland an opportunity to win tickets to a Ticketmaster event of their choice – with runner-up prizes of free music downloads and free bottles of Ribena.

‘Pick your Own Gig’ with Ribena this summer

Ribena has launched a major summer on pack promotion, ‘Pick Your Own Gig’, offering customers in the UK and Republic of Ireland an opportunity to win tickets...

Mondelez International is launching a new on-pack promotion across its Maynards Bassetts candy bag range, offering over 1,000 music-related prizes to consumers. Running through to August 31st, the Maynards Bassetts Sweet Sounds of Summer promotion offers consumers the chance to win prizes including gig tickets, headphones and portable speakers. Mondelez says the promotion aims to tap into consumers’ fun side over the summer season, particularly appealing to 20 to 45 year olds

Maynards Bassetts hits high notes with on-pack music promotion

Mondelez International  is launching a new on-pack promotion across its Maynards Bassetts candy bag range, offering over 1,000 music-related prizes to consumers....

Westons Cider is ramping up investment behind its exclusively off-trade brand, Henry Westons, with a planned marketing spend of £3.5m over the next three years, including a partnership with the Cheltenham Jazz Festival, sampling and an on-pack promotion offering consumers a chance to New Orleans plus tickets to the New Orleans Jazz Festival.

Westons launches jazz promotion as part of £3.5m marketing investment

Westons Cider is ramping up investment behind its exclusively off-trade brand, Henry Westons, with a planned marketing spend of £3.5m over the next three years,...

Asahi Super Dry, the Super Premium Japanese beer, has launched a significant outdoor and online advertising campaign, as well as embarking on a series of partnerships – including this weekend’s Arcadia Festival – that will see the beer at the forefront of immersive experiences across London this summer.

Asahi Super Dry uses partnerships, immersive experiences in summer campaign

Asahi Super Dry, the Super Premium Japanese beer, has launched a significant outdoor and online advertising campaign, as well as embarking on a series of partnerships...

Global brand experience agency TRO has been appointed to deliver the UK national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity Coupé (SAC).

BMW chooses experiential for adventurous X2 launch

Global brand experience agency TRO has been appointed to deliver the UK national consumer launch of the new BMW X2, the automotive manufacturer’s Sports Activity...

Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with music event organisers Live Nation and to celebrate the Danish beer brand’s up-weighted focus on live music for 2018.

Carlsberg launches Live Nation ticket competition

Carlsberg UK will be giving away a prize bundle including Live Nation and O2 Academy tickets to one lucky winner each week for 12 weeks, as part of its partnership with...

Diageo-owned global vodka brand Smirnoff is working with music streaming platform Spotify to promote equality for women musicians around the world through the launch of its new Smirnoff Equalizer campaign, which features an app that allows Spotify subscribers to analyse their playlists and find out what the balance between male and female artists is.

Smirnoff and Spotify let users ‘equalize’ their playlists

Diageo-owned global vodka brand Smirnoff is working with music streaming platform Spotify to promote equality for women musicians around the world through the launch of...

Friels First Press Vintage Cider, which is sponsoring Record Store Day UK on Saturday 21st April 2018, is launching a range of activity including an on-pack promotion, social media competitions and limited edition promotional cans.

Friels First Press Vintage cider runs Record Store Day promos

Friels First Press Vintage Cider, which is sponsoring Record Store Day UK on Saturday 21st April 2018, is launching a range of activity including an on-pack promotion,...