Tag: celebrity endorsement, content, content marketing, digital, entertainment marketing, gamification, health and wellbeing, music, online
BUPA teams with Futureheads
Bupa UK is running a one-of-a-kind interactive music video that shows people how their bodies are performing. Starring band The Futureheads, the campaign aims to raise...
Vodafone UK appoints FreemanXP
Vodafone UK has appointed brand experience agency FreemanXP as the lead agency to activate its sponsorship of Capital’s Summertime Ball this summer. FreemanXP will...
Firestone opens stage for new acts
Tyre brand Firestone is offering unsigned acts the chance to showcase their skills to more than 15,000 people, courtesy of a unique partnership with Birmingham’s...
Pringles 25th birthday Olly Murs gig
Pringles is celebrating its 25th birthday with a promotion offering the chance to win tickets to an exclusive live gig with singer Olly Murs in May. Guests will also be...
UEFA EURO 2016 Trophy Tour
UEFA has announced details of its 2016 Trophy Tour, which will see the Henri Delaunay Cup visit 25 cities in France between April 1st and June 9th, carried on a special...
MasterCard surprises Ellie Goulding superfans
BRIT Award winning singer-songwriter, Ellie Goulding, gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of...
Bulmers unites grime, symphonic and soul
Cider brand Bulmers has amplified its Bulmers #LiveColourful LIVE campaign with a special one-off performance of a newly-commissioned grime-symphonic-soul track from...
