Tag: carbonated beverages, digital, energy drinks, experiential, in-store, Lucozade, Lucozade Ribena Suntory, money off coupons, money off next purchase, MONP, retail, sampling, shopper, shopper marketing, soft drinks, television, TV, TV advertising
Lucozade Energy to sample 7 million consumers
Lucozade Energy is delivering its biggest ever sampling activity across the UK this year as part of its wide-reaching Energy Beats Everything campaign. The brand’s...
a2 Milk runs ‘Try Me Free’ campaign
Easy-to-digest milk brand a2 Milk has just run a digitally-powered “Try Me Free” campaign to increase visibility in store at the point of purchase and drive trial....
Cushelle runs ‘Quiltiest’ integrated campaign
Essity, the Swedish health and hygiene group, is backing its new Cushelle Quilted toilet paper variant, launched in January, with an integrated below-the-line campaign...
Supermarket loyalty challenged by promotions and discounters this Xmas
Shoppers are as deal hungry as ever this Christmas, with 42% stating they are on the lookout for promotional offers for the festive supermarket shop, according to a...
