Tag: IPM, Mando, news, opinion
Gamification x Promotions
It’s 10 pm at night, and I glance up from my tablet, look outside and it’s dark. Have I really been playing candy crush for 3 hours straight? The constant voice in...
What happens when sales promotions can’t rely on days out?
Rob Scott Group Creative Director at TLC Marketing shares his thoughts on sales promotions in today’s world, with the absence of the trusty ‘days out’ default....
Inside Brit’s mentality towards Loyalty – A review of the ‘Loyalty Dynamics’ workshop @ Sea Containers
On the 3rd March, the IPM was delighted to partner with Mando-Connect, for a thought leadership and networking workshop on ‘Loyalty Dynamics’. The workshop focused...
Special honour at The IPM Awards: “Twenty Over 20”
The IPM Awards 2020 represents our annual celebration of the incredible and ground-breaking work that takes place across the promotional marketing industry and beyond....
IPM announces Andrew Rae as MD
The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, today announces Andrew Rae as its new Managing Director,...
The IPM partner with Mando-Connect for ‘Loyalty Dynamics’ workshop
The IPM is excited to announce its partnership with Mando-Connect to host ‘Loyalty Dynamics: The Future of UK Loyalty’ workshop on 3rd March 2020, at Sea Containers...
The importance of wellbeing at work
Jenny Pollard, HR Director in EMEA at Wasserman UK shares the importance of wellbeing programme at work and how it benefits employees and company. Research has shown...
IPM Releases data demonstrating the effectiveness of experiential marketing
The IPM Experiential Effectiveness Community has published some key trend data from its experiential research and measurement methodology. Collated to coincide with IPA...
IPM confirms final line-up for IPA EffWeek Sustainability event
The IPM – the trade body which represents creative agencies, brands and service agencies engaged in promotional marketing and brand activation in the UK – confirms...
The IPM announces new Regulatory Affairs Manager, Mani Roberts
The IPM is delighted to announce Mani Roberts as it’s new Regulatory Affairs Manager. Mani grew up in West London and studied at the University of Westminster. After...
