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IPM to be an exhibitor of Marketing Show North 2019

The IPM is delighted to announce that they will be exhibiting at Marketing Show North 2019. After an incredible three years, Marketing Show North (previously known as...

ZEAL kicks off 2019 with unique IPM training initiative

Integrated Marketing agency, ZEAL Creative, is on a mission to become the ‘World’s Most Recommended Marketing Agency,’ aiming to achieve this by building and...

The IPM welcomes James Wilkinson-Green as its new Regulatory Affairs Manager

The IPM is delighted to welcome the new head of its in-house Legal Advisory Service: James Wilkinson-Green. He replaces Helen Hart, who leaves with immediate effect to...

IPM partners with jfdi to offer members discounted training workshops

The IPM Learning team is delighted to announce an exclusive, member-only partnership for 2019.  . jfdi, one of the UK’s most progressive training organisations...

IPM launches The Awards 2019

The IPM has today announced the official launch of their annual awards for 2019. The IPM Awards 2019 will celebrate and reward more brilliantly effective, insightful...

IPM 30 Under 30: Taking your imagination, thoughts and capability to the next level

Aliya Ladha, Marketing Executive at TCC Global, shares her experience of this year’s IPM 30 Under 30 programme. To anyone thinking about applying for the IPM 30...

TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings.

TLC Marketing appoints Emma Lloyd to UK board to boost comms strategy

TLC Marketing has named Emma Lloyd (nee Critchley) as its first board level marketer, with the brief of strengthening its new business and communication offerings. Emma,...

The IPM welcomes Sidiqa Hazara as its new Membership Manager

The IPM, the UK trade body representing the promotional marketing and brand activation industry, has announced Sidiqa Hazara as its new Membership Manager to lead the...

The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on ‘sales promotion’, at +4.0.

IPA Bellwether shows increase in promotional marketing spend in Q2 2018

The latest IPA Bellwether report from the Institute of Practitioners in Advertising reveals a significant increase in the number of clients increasing their spend on...

Marc Rigby of MRM looks at the relevance of Sales Promotion to today's marketing industry. Image: Lucozade Unstoppable Bottle campaign

How does Promotional Marketing fit into today’s marketing mix?

Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...