Tag: , , ,

Brexit: questions?

Brexit: What marketers need to know now

As we approach Brexit – or Bremain – dependent on your view point, many questions are being raised about what happens to the Codes and regulations. As the...

Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry

Next Generation Loyalty

Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry Most loyalty programs were conceived decades ago and...

Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend

Partnership Marketing: the perfect blend

Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...

Julie Selby of Selby Marketing Services explores how clients and fulfilment houses can best work together to build effective and creative promotions

Can Fulfilment be Fulfilling?

Julie Selby of Selby Marketing Services explores how clients and fulfilment houses can best work together to build effective and creative promotions As a ‘fulfilment...

Gift cards offer great flexibility in the range of promotions that can be created and the level of analytics that can be applied

Q&A with Steve Bradbery

Steve Bradbery, Vice President of International Product Solutions at global gift card provider SVS, answers questions on why gift cards should be a key part of any...

The IPM has joined with The Partnership Panel for a one day conference, Partnership Marketing: Creating the Perfect Blend, on April 22nd 2016 in London.

IPM Partnership Marketing Conference

The Institute of Promotional Marketing has joined with The Partnership Panel for a one day conference titled Partnership Marketing: Creating the Perfect Blend, bringing...

The IPM Diploma could be your passport to a glittering career in the promotional marketing industry, says Sophie Robertson of Spark & Fuse

Experiencing the IPM Diploma first hand

The IPM Diploma could be your passport to a glittering career in the promotional marketing industry, says Sophie Robertson of Spark & Fuse Three weeks ago, I...

Students on the IPM Diploma and the IPM Incentive & Motivation Diploma collected their certificates at a graduation ceremony at the House of Commons in February 2016.

IPM Diploma and Incentive and Motivation graduation

The IPM, the UK industry body for promotional marketing, has just celebrated a phenomenal 100% success rate for the 2015 intake for both its IPM Diploma and its IPM...

The entry deadline for the Institute of Promotional Marketing Awards 2016 is in just 10 days time.

IPM Awards 2016 closing soon!

The entry deadline for the Institute of Promotional Marketing Awards 2016 is in just 10 days time, and agencies and brand owners who want to enter their promotional...

Partnership marketing agency Mediator has announced new recruits for its Partnership Panel, set up to develop best practice, guidelines and resources.

Mediator adds to Partnership Panel

Partnership marketing agency Mediator has announced four new recruits for its Partnership Panel, which it established in 2015 to help develop best practice, guidelines...