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eventeem featured

The Attention Economy and your business’ scarcest resource in 2019

Ceri Gravelle, Managing Director at Eventeem, shares how to market to the ‘attention scarcity’.  Marketers are facing an ever-increasing scarcity when they...

EACA

Confidence in the European advertising business increases marginally in Q2/2019

Business confidence in the European advertising and marketing sector has taken a marginal turn upwards, according to the latest European Advertising Business Climate...

BAM featured image 1

Creating experiential concepts for the youth market

Ben Bestford, Director at BAM Agency Ltd, shares the secrets to creating experimental concepts that engage youth markets. Experiential marketing is broadly defined as...

Varta batteries

Brass celebrates with VARTA Batteries to recharge its brand proposition

Following a 4-way pitch at the end of 2018, Leeds based integrated marketing agency, Brass, has launched its first PR and social media campaign with VARTA, the German...

Gressingham Bistro industry

Gressingham Foods appoints Activation to handle their digital business

Gressingham Foods has appointed Activation to handle their digital business, following a competitive pitch process. From their Red Tractor assured farms in East Anglia,...

Mando featured image 1

How have sales promotions changed?

Lauren Miles, Senior Account and Marketing Executive at Mando shares how sales promotions have changed over time.  The Promotions Industry has changed significantly...

Mando industry

Two new starters for Smart Brand Partnerships Agency Mando-Connect

Mando-Connect are delighted to announce two new starters have joined the team to boost the account management side amid ongoing expansion. James Davies joined as a...

Ingenuity and IPM

The IPM and Ingenuity partner to launch IPM Agency Referrals: Powered by Ingenuity

The IPM, the UK’s trade body for promotional marketing and brand activation, and new business consultancy Ingenuity today announced the launch of IPM Agency Referrals:...

Bray Leino

i heart WINES: Keeping it simple on TV

i heart WINES is on a mission to demystify wine, it boasts a loyal and engaged fan base but, with brand awareness low, i heart WINES needed to go big to take its message...

Prettygreen

Consumer PR agency PrettyGreen promotes Lucy Mart to Communications Director in a strategic move for the business

PrettyGreen, the independent, award-winning consumer PR agency has announced the promotion of Lucy Mart to Communications Director. The promotion is part of a strategic...