Tag: industry, Institute of Promotional Marketing, IPM, retail, shopper, shopper marketing, soft drinks
‘Together, we are Great British Summer’ launches – Lucozade Ribena Suntory’s first multi-brand campaign
TracyLocke‘s first campaign with Lucozade Ribena Suntory, ‘Together, we are Great British Summer’, is now live and bringing bold, colourful energy to stores...
WIN a £500 Coolstays.com Voucher From PHL And Stay somewhere extraordinary!
PHL Group is a friendly, owner-managed Handling Company with over 20 years of experience in Fulfilment and Delivery. We offer a wide range of specialist marketing...
IPM to bolster industry revival with financial support for all members
The IPM has taken the decision to extend their membership year for a period of 6 months at no additional cost, taking effect until 31st August 2021. The hugely positive...
Golley Slater re-born curious for 2021 and beyond
Independent marketing communications agency Golley Slater today launches its new branding Curiosity Creates the Unexpected. The repositioning and branding bring the...
Budweiser launches major new marketing campaign across the Republic of Ireland
Dublin | 26 August: Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior...
Will you succumb to the latest #Challenge?
The landscape of how we engage with our peers, friends and colleagues has so dramatically changed in recent years that trying to explain what succeeds and what attracts...
Gekko expands team with key senior appointments
21st July 2020: Gekko, a field and retail marketing agency specialised in enhancing the shopper journey on behalf of brands across both the physical and digital retail...
PETER CROUCH TEAMS UP WITH PADDY POWER TO STAGE WORLD’S MOST COVID-COMPLIANT FOOTBALL PARTY
Paddy Power has today released a tongue-in-cheek public service announcement – advising football fans how to celebrate safely. With the Premier League title set to be...
ZEAL Creative ranked in Top 50 place to work
ZEAL Creative, the UK’s most effective brand activation specialist, has been ranked in the Top 50 of Campaign’s annual list of the ‘Best UK Agencies to Work For’...
Inside Brit’s mentality towards Loyalty – A review of the ‘Loyalty Dynamics’ workshop @ Sea Containers
On the 3rd March, the IPM was delighted to partner with Mando-Connect, for a thought leadership and networking workshop on ‘Loyalty Dynamics’. The workshop focused...
