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LOUIS XIII

LOUIS XIII cognac presents its ‘Smart Decanter’

In February 2019, LOUIS XIII cognac will step into the future by integrating NFC technology into its ‘Smart Decanter’ to provide clients a seamless access to...

Marc Rigby of MRM looks at the relevance of Sales Promotion to today's marketing industry. Image: Lucozade Unstoppable Bottle campaign

How does Promotional Marketing fit into today’s marketing mix?

Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...

El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology developed by Norwegian NFC experts, Thinfilm.

El Jimador Tequila runs US ‘smart bottle’ NFC activation for summer soccer campaign

El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology...

New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo

Three key ways innovative packaging can boost a promotion

New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...

The campaign has been developed through an on-going partnership between Malibu and creative agency SharpEnd, and follows work undertaken at The Absolut Company’s innovation lab in Stockholm, where Absolut and Malibu collaborated on a ‘connected’ bottles showcase.

Malibu biggest global NFC campaign

Malibu, the world’s no.1 coconut flavoured rum, has launched Internet of Things enabled bottles into Tesco in the UK on an exclusive basis. Consumers with smartphones...

Spanish winemaker Barbadillo has launched a rare sherry in “smart bottles” protected by Thinfilm’s NFC-based authentication technology.

Leo Burnett/Arc and Thinfilm partnership

Arc, the shopper marketing and activation agency which is part of marketing services group Leo Burnett, has signed an exclusive partnership with Thin Film Electronics...