Tag: alcohol, decanter, digital, NFC, smart tech, tech, technology
LOUIS XIII cognac presents its ‘Smart Decanter’
In February 2019, LOUIS XIII cognac will step into the future by integrating NFC technology into its ‘Smart Decanter’ to provide clients a seamless access to...
El Jimador Tequila runs US ‘smart bottle’ NFC activation for summer soccer campaign
El Jimador, a leading premium tequila brand owned by US drinks giant Brown-Forman, is launching a ‘smart’ bottle and connected drinks coaster, using technology...
Three key ways innovative packaging can boost a promotion
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...
Malibu biggest global NFC campaign
Malibu, the world’s no.1 coconut flavoured rum, has launched Internet of Things enabled bottles into Tesco in the UK on an exclusive basis. Consumers with smartphones...
Leo Burnett/Arc and Thinfilm partnership
Arc, the shopper marketing and activation agency which is part of marketing services group Leo Burnett, has signed an exclusive partnership with Thin Film Electronics...
How does Promotional Marketing fit into today’s marketing mix?
Jul 05, 2018
Marc Rigby of MRM looks at the relevance of Promotional Marketing to today’s marketing industry Part of my misspent youth was dedicated to undertaking a degree in...