Tag: Bompas & Parr, brand experience, celebrity endorsement, drink, event marketing, experiential, experiential marketing, food, own label, partnership, partnership marketing, prize draw, retail, sampling, shopper, shopper marketing, Tesco
Tesco Finest celebrates 20th birthday with Bompas & Parr edible exhibition
To mark the 20th anniversary of Tesco Finest, the retailer’s premium, own-brand food range, Tesco is inviting food-lovers to a free immersive exhibition, curated with...
Grocery Gurus launches 2019 multi-brand grocery experience programme
Market-leading multi-brand marketing agency Grocery Gurus launched details of their new £4 million 2019 Together Is Better shared grocery brand experience campaign...
Alpen gives away free limited edition tins with packs of muesli
Alpen, the UK’s number one muesli brand, has unveiled the return of its popular limited-edition tins, which will be given away for free with every purchase of big bag...
Pringles sets to deliver gifts this Christmas
From October this year, Pringles will launch a ‘Free Present with Every Can’ promotion where customers can redeem a free gift with every 200g can they purchase....
Green and Black’s launch sampling campaign to introduce new ‘Velvet Fruit’ chocolates
Behavioural communications agency HeyHuman is launching a nationwide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of...
Lurpak Softest runs touring roadshow experience
Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch of Arla Foods’ new butter variant, Lurpak Softest. The...
Mars offers consumers free cinema tickets in the return of its Sweet Sundays initiative
Mars Wrigley Confectionery UK has announced the return of its Sweet Sundays promotion for the seventh year running. The popular initiative offers consumers free cinema...
Smarties to become ‘Scaries’ for Halloween
As the nights get longer and Halloween season fast approaches, Nestlé UK is launching ‘Scaries,’ a spooky edition of Smarties, which will be hitting the...
Kellogg’s gives retailers the chance to win £10,000
Retailers are in with the chance of winning a £10,000 cash prize and weekly stock prizes with Kellogg’s ‘Snacks of Cash’ competition. This latest retailer...
Hotpoint teams up with Jamie Oliver to inspire Fresh Thinking
To help promote their Fresh Thinking campaign, Hotpoint and experiential agency, XYZ, are taking their Fresh Thinking Mobile Kitchen on the road for a tour across the UK...
