This Christmas, the UK crisp brand is set to launch five festive flavours: Turkey & Stuffing, Pigs in Blankets, Glazed Ham and Cheese & Cranberry. Whether you love or loath them, Walkers is also bringing a controversial Christmas classic into the fold with the launch of its first ever Brussels Sprout flavour crisps.
As a staple side dish at the Christmas Dinner table, sprouts are maligned by many, but the humble vegetable also has a loyal legion of lovers, with us Brits reportedly eating more than any European country.
Launching two festive multipacks, Walkers is catering to both sprout lovers and haters with their festive flavours:
- Christmas dinner for sprout lovers includes: Brussels Sprout, Turkey & Stuffing and Pigs in Blankets flavours
- Christmas dinner for sprout haters includes: Glazed Ham, Turkey & Stuffing and Cheese & Cranberry flavours
Andrew Hawkswell, Marketing Manager at PepsiCo, said: “Here at Walkers we know that Christmas isn’t Christmas without sprouts. Whether you grin or grimace at the sight of them, nothing divides the nation more at Christmas than a sprout – so we have created two Christmas Dinner multipacks, one for sprout lovers and one for haters to keep the peace this festive season.”